In the year 2022, a vision emerged— one that sought to redefine luxury, not by extravagance, but by ethics. Our brand was born as an ethical luxury haven, where artisans are not just makers but masters of their craft, earning fair wages and respect.

In an industry often blind to their struggles, we stood apart. While the industry often values profit over people, we put purpose first. In a world where the norm often disregards the human element, we celebrate it.

Most of our creations represent over 300 hours of painstaking handwork, a labour of love and devotion that machines can't replicate. We believe in empowering our artisans, not exploiting them. That's why, with every purchase, 35% to 40% of the price goes directly to their wages, ensuring they receive the recognition they deserve. Our brand is a testament to conscious consumerism, where your choices make a difference.

Our purpose extends further — we're about creating lasting beauty. We pledge to provide the best quality and craftsmanship in every piece we craft. Our goal is to create pieces that are not just exquisite but timeless, meant to be passed down through generations. In an era that has lost the tradition of passing down clothes due to a focus on quantity, we aim to change this narrative.

We want you to experience the joy of owning a piece that tells a story, not just of its creation but of the generations it will witness. Join us in rekindling the culture of enduring quality, where each piece is an heirloom and a testament to the enduring beauty of craftsmanship. Join us in rewriting the luxury narrative, celebrating ethics, craftsmanship, and fair wages with every purchase.